VIDEO GAME NEWS

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True Games Interactive Signs Live Gamer as Exclusive Secondary Trading Partner

Live Gamer will provide virtual goods transactions for True Games Products.

True Games Interactive, a new global online game publisher

announced today that it has signed a deal with publisher-supported

secondary trading marketplace provider, Live Gamer. The two companies

will partner on the online game publishers upcoming products that

support real money trading (RMT), the first of which is scheduled to

launch in Q3 2008.

"It is our mission as a company to provide the highest quality

entertainment and we can only do that by associating with the highest

quality partners and trusting our games to them," said Jeff Lujan,

Chief Publishing Officer at True Games Interactive. "Our relationship

with Live Gamer represents one of many quality partners you can expect

to see aligned with True Games."

Live Gamer enables a complete marketplace solution for the

player-to-player trading of virtual items. Through its partnerships

with leading publishers and developers worldwide, players have a

convenient, secure, and reliable outlet to buy and sell virtual goods

and objects.

"True Games' experienced management team are among those leading the

way to create new and diversified business models in the online game

industry and deliver exciting new experiences for players," said

Andrew Schneider, co-founder and president of Live Gamer, Inc., "We

are thrilled to be working closely with True Games to conceptualize

and integrate a legitimate, safe and secure marketplace for Real Money

Trading from the earliest stages of product development."

True Games Interactive offers a unique approach and new business model

to developers and publishers within the free-to-play,

micro-transaction gaming segment and will focus on Western publishing

and development.

"We continue to be thrilled with the tremendous opportunities and

enthusiasm presented to True Games and look forward to working with

our selected partners like Live Gamer in the near future", said Bob

Drobish, Chief Operating Officer at True Games Interactive.

True Games Interactive is currently negotiating several product deals

and securing Series A funding. True Games is based in Orange County,

California and plans to launch its first title in 2008. For more

information about True Games Interactive visit the company's website

at www.truegamesinteractive.com.

About Live Gamer

Live Gamer is the leading provider for publisher-supported virtual item

trading. Live Gamer's Wall Street-developed platform combined with

Sony Online Entertainment's Station Exchange technology is trusted by

top publishers worldwide and offers a turnkey solution for MMOG and

virtual world operators to provide legitimate real money trading of

virtual assets within their titles or via the Web, facilitating a safe

and fair online environment for all participants. Based in New York,

NY, the company was founded by industry veterans and backed with $24

million in venture funding from Charles River Ventures, Kodiak Venture

Partners, and Pequot Ventures. (www.livegamer.com)

About True Games Interactive

True Games Interactive is an international multi-player online game

publisher. It was founded by a core team of MMO industry veterans with

extensive experience in publishing and operating online games. True

Games brings new and innovative development ideas online, delivers

them with a state-of-the-art game platform, and leverages

micro-transaction revenue models. They are working with world-class

publishers to license existing online titles and world-class

developers to create games exclusively for online play. The company is

based in Orange County, California and plans to release its first

title in Q3 of 2008.

©2008-05-12, IGN Entertainment, Inc. All Rights Reserved

12:00 am PDT May 12, 2008

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