Is 2K Games Selling Their Soul To EA?

EA recently offered to acquire Take Two, 2K's parent company, but Ken Levine seemed unfazed by the proposition. "If the people with the money don't realize that the people with the talent are critical to what they do, then the people with the talent will go elsewhere" he says.

While the media is more then likely to fixate on EA's impact on the GTA series, the "other" Take Two franchise, EA's possible effect on future 2K games can not be underestimated.

However, Levine had this to say on the matter "Look at the Call of Duty guys who came over from the Medal of Honor franchise. It's the talent…You can do a game, but if you don't have the talent - maybe you'll sell a lot of a sequel or something, but you need the talent to keep it going... The question is, are you building up the brand or are you damaging the brand? You have to be very careful with brands."

It is clear that Levine believes quality will continue to thrive at 2K. More on the story as it develops.

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