Majesco's Multimillion Dollar Psychonauts Campaign

Rolling out a red carpet of exciting promotional activity, Majesco (NASDAQ: MJES), an innovative provider of diversified products and content for digital entertainment platforms, today revealed details of its multimillion dollar marketing campaign in support of its highly anticipated new video game, Psychonauts.

"Psychonauts is yet another quality addition to our expanding line up of frontline titles," said Ken Gold, vice president of Marketing for Majesco. "The comprehensive and diverse marketing campaign we've structured to support it integrates television, print, online and radio with multiple consumer promotions, a demo tour and street team activities."

Majesco's Psycho-Portals national consumer promotion is highlighted on all marketing materials and will challenge even the most adept "brainiacs." Consumers who register at www.psychoportals.com will work as an online community to solve a series of game-related challenges so they can unlock ten online portals and become eligible for prizes. The promotion culminates in radio remotes at key retail locations in the top ten markets where street teams will hand out an array of Psychonauts items. Registration begins April 5th and the contest officially kicks-off April 16th.

Majesco has also partnered with several national retailers to offer an exciting "Psycho Gold Instant Win Game." Consumers who purchase Psychonauts for Xbox could win $5,000 instantly if their game includes a winning gold disc. Three participating retailers are offering five gold discs each within specially marked Xbox packages featuring the promotion.

Other activities incorporated into the Psychonauts campaign include: