The Hollywood Byte #57: Lil Jon

"If you know my song, 'Get Low,' and you're playing as me, you have an advantage over your opponent," said Lil Jon. "It's just a whole nother level."

Lil Jon said like the rest of the world of entertainment, videogames have infiltrated the music business.

"Everybody plays videogames every day, or at least once a week, so that's incorporated into the music industry," said Lil Jon. "I think pretty much all of us rappers and music industry cats are big gamers. Everybody plays Madden, so now you have this game where it's really us. It really looks like us right down to the jewelry and the tattoos on our arms. So we're going to be playing this game to represent ourselves, as well. It's something everybody likes to do and it's a new game and it's something different and fresh."

Like many gamers, Lil Jon discovers new songs through games these days, especially with the EA Trax initiative.

"It's funny because with some of the other EA games like Madden, you hear a lot of songs you've never heard before," said Lil Jon. "And as I start to play the game a lot, I start to like some of the songs because it pops up on the game. So it's definitely a way for new artists to break their music. "

Lil Jon has been playing videogames his entire life and he shows no signs of slowing down.

"I've been playing videogames since Pong, BattleZone and Asteroids," said Lil Jon. "I just told you how old I was. I've been playing forever. I really just got back into games last year with Madden NFL 07. We've been playing PSP a lot. My son and I play a lot on Xbox 360 with Madden."

Now his son can actually choose to play a videogame as his father, which is something special. Lil Jon said that since he's a character himself, the leap to videogame character seems natural.

The Hollywood Byte makes a weekly visit to the converging world of video games and traditional media.

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