Got something bad to say about Sony's Playstation 3? Don't tell company CEO Howard Stringer, because he just might snap back.
Two game giants in a war of rhetoric.
Reuters reports that at a tech conference in Sun Valley, Idaho, the outspoken Playstation honcho dismissed recent comments about the system made by fellow gaming heavyweight, Activision Blizzard head Bobby Kotick, as little more than typical industry posturing.
"He likes to make a lot of noise," Stringer said "He's putting pressure on me and I'm putting pressure on him. That's the nature of business."
Last month, Kotick told The Times that if Sony didn't seriously consider a price cut to stimulate sales, his company could possibly stop supporting Sony altogether. Seeing as how Activision Blizzard is currently the largest video game publisher in the world, such a move would surely prove devastating.
Still, Stringer doesn't see the upside in dropping the console's price.
"I (would) lose money on every PlayStation I make -- how's that for logic, " he said.
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Posted: 8 Jul 2009
